6 Japanese Beauty Trends You Seriously Should Try

6 Japanese Beauty Trends You Seriously Should Try

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When it comes to Asian beauty, Japan is a Mecca for the latest trends and innovations. Although K-beauty has taken over as the driver of trends in the region, Japan’s long-standing history of holding eastern beauty standards is a reason why many are still reaching for the country’s latest cosmetic and skincare must-haves.

So on a recent pilgrimage to Japan, I hopped from beauty store to beauty store to see what the hot-ticket items are and how the shoppers are wearing their makeup. From the super kawaii packaging to the look du jour, here are seven beauty trends (and products!) I picked up from my trip to Sapporo, Japan that will seriously change your life.

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