A survey with our readers recently showed that hydration is a top skincare concern right now—it being winter and all. While slapping on a moisturizer and a facial oil after cleansing our skin is an indisputable way to lock in that moisture, the real secret to making your skin a moisture magnet is to start with a serum.

While there is a sea of serums that target different skin concerns, the most coveted is one that is packed with nutrients that target hydration and fights signs of aging all while protecting the skin. Enter: Estée Lauder’s Advanced Night Repair Serum (a.k.a the little brown bottle, or ANR to beauty industry insiders). This year the beauty giant reformulated it, and it now boasts even more benefits. Not only is it packed with hyaluronic acid to keep skin hydrated for 72 hours–so it can optimize our skin’s natural repair process—it can also fight against signs of aging and provide protection against environmental factors with its 8-hour anti-oxidant protection. No wonder ANR is the brand’s global #1 best seller.

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