How Bottega Veneta's The Pouch became the latest It bag

How Bottega Veneta's The Pouch became the latest It bag

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Right now, fashion die-hards are obsessed with one brand above all others: Bottega Veneta, specifically its new-era under-32-year-old Daniel Lee, who was appointed creative director in 2018. Lee is the former Céline Celine ready-to-wear director, a.k.a. Phoebe Philo’s right-hand man and the architect of those glorious minimalist designs so many of us are still nostalgically scrolling through on @oldceline. At Bottega, he has revived a buzz around the heritage Italian designer house known for its leather by tapping into the hunger for elevated minimalist pieces. His sleek designs have even inspired another cult Instagram account, @newbottega, which has garnered a cool 86K following in just a few months. Curated by 20-year-old Florentine college student and ‘Philophile’ Laura Rossi, the account highlights the luxe brand’s latest It pieces.

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